Meet Christina Moore

Calodema Media

Christina Moore is the director of Calodema Media. Headquartered in London, the British startup works across science, technology, engineering and mathematics (STEM) to create communication strategies and programs for businesses.

Prior to launching Calodema Media earlier this year, Christina worked at the BBC as the digital business development manager for BBC World Service and Global News.

Why did you decide to start your company?
I want to help businesses within the STEM industry solve some of their key issues including attracting skilled staff and venture capital or research funding and how to stand out in a saturated market.

I’ve worked with digital products and services for some time. I’ve provided technical facilitation, maintained complex stakeholder/client relationships and actively observed the audience or end user. I can utilize this knowledge and experience to help STEM companies flourish.

What was your career path prior to starting your first business?
After university my introduction to digital products began at a company called Ensequence. I then joined the BBC, where I built a portfolio of multimedia content across multiple platforms in radio. Later, I gained extensive experience product managing UX/CX IA, design, code and content for BBC digital services.

I went on to become Digital Business Development Manager for BBC World Service and Global News. There I provided technical facilitation, maintained complex stakeholder and client relationships between major broadcasters and global digital content platforms. These included News Republic, SoundCloud and iTunes for Apple.

What are you currently working on?
I manage the creative products for BassClusker Consultancy. We’re generating traction for new initiatives within a manufacturing firm. Also, I’m working on platform delivery for Quality Control Live. I’m sourcing CreativeTech to distribute or syndicate music content.

Did you always know that you would start your own business?
I had been nurturing the possibility for some time before announcing to my family, friends and former colleagues. They’ve all been very supportive and helpful where they can.

What do you love the most about running your own business?
I’ve really enjoyed learning the “business” side of running a business. By that I mean branding, marketing and operational strategy. Working on a business is very different from working in a business.

I’m not too fond of accounting though, I’ll live a more pleasant life by outsourcing that.

What is the toughest part when it comes to running your own business?
Trying to increase your skill set while you’re still in full time employment is tough. It’s a lot of work, very strenuous and I stopped taking care of myself. I’ve never caught so many colds in a short space of time.

Who are the people in business you admire the most and why?
I admire people for their characteristics rather than their career path. One of them is Camila Batmanghelidjh because she overcame hardship; she has been persistently cavalier and enthusiastic about providing care for traumatised children.

What advice would you give to someone who is considering starting communications company?
Work for a few companies or teams and departments within the same sector. This will give you breadth you can carry with you throughout your career. Then focus on becoming an expert at a handful for skills.

Having an awareness of a number of things allows you to be flexible but being an expert of a few makes you valuable.

For more information visit You can also follow Calodema Media on Twitter, LinkedIn and via the company blog.

Christina Moore was interviewed by Octavia Goredema MBE, founder of the Twenty Ten Club and the Twenty Ten Agency.

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