Music Entrepreneur Diane Dunkley

Diane Dunkley
RM2 Music

Diane Dunkley is the founder of RM2 Music, a music management company, booking agency and record label. Diane’s musical journey started in 2005 when she was asked to arrange for Prince to play a show in the UK following a chance conversation with a former backing singer for the artist.

Her passion for music coupled with her business acumen led to the launch to RM2 Music in 2010.

To date, Diane has worked with legendary artists such as Leon Ware and Mint Condition on booking European tours. In 2013 three RM2 Music artists were in the top 5 of the UK Soul charts.

Diane was interviewed by the students of St Philomena’s Catholic High School for Girls as part of the Twenty Ten Club’s “Interview an Entrepreneur” school programme.

What or who inspired you to become an entrepreneur? (Holly, 13 years)
My children, as I want to be a good role model for them, and Oprah Winfrey.

Do you feel that your schools had a big influence on you? (Stephanie, 14 years)
Where I went to school I was the only black girl and had to deal with it and get to the point where I no longer saw it as an obstacle. I have the attitude that gender or race doesn’t stop me going for something that is how school influenced me.

Did your college education change your future hopes in anyway? (Lucia, 13 years)
I took A-level sciences and then did a business and finance degree at university. In my sandwich year I ran a youth enterprise team. I then got into business development and my corporate background has enabled me to better support my artists.

To get where you are now what obstacles, if any, did you have to overcome? (Rebeca, 13 years)
Learning to inspire yourself and motivate yourself. You have to have self confidence.

What does success mean to you? (Chelsea, 14 years)
Recognition of what you are doing, being recommended by other people and having people trust your judgement.

Would you change anything about your job and if so what? (Niamh, 14 years)
No, I love the flexibility and control over what you do. You can exercise your choices. You take anything you can when you start, then you change and trust your gut instincts as you progress. It’s ok to say no.

What do you think being an entrepreneur has brought to your life? (Georgia, 14 years)
You learn a lot about yourself and build inner strength and learn to trust yourself more.

What advice would you give to a young person wanting to start their own business? (Nora, 13 years)
Be clear about what you want to do and have a passion for it, as that passion will get you through the tough days, and BE PATIENT.

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For more information on the Twenty Ten Club’s Interview an Entrepreneur school programme visit

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