Beswick 1 Media
Beswick 1 Media is a London based music and media management consultancy. Founded in 2008 by Sharon Beswick, the company employs a team of ten.
The idea for her company was sparked following Sharon’s 20 year career in the music industry. Sharon toured the world singing background vocals for world renowned artists including Take That, the Spice Girls, Chaka Khan, George Michael and Michael Bolton.
Beswick 1 Media provides expert consultation in music and media management designed to help their client base of actors, dancers, musicians, directors and writers achieve their ultimate goals in the entertainment industry.
Why did you decide to start your company?
I decided to start my company after working in the industry for over 20 years doing background vocals for various artists and touring all over the world. Alongside that, I have worked has a make-up artist and I’ve been into fashion since 1987.
So, I decided to take all my experience from over the years and to give back, helping up-and-coming new artists and established artists to pursue their dreams in the industry.
What was your career path prior to starting your first business?
I started my work experience at Radio London with the DJ Tony Blackburn and I loved it. Tony showed me the ropes from behind the scenes at such a young age. I was no more than 16 years old and there and then I knew I wanted to work in the music and media industries.
After that, I worked in the world of fashion learning what’s in and what’s not. From there, I worked in the make-up industry for various top companies in London and at New York Fashion Week.
My career in singing played a huge part too. I worked for artists like Take That, Spice Girls, Chaka Khan, George Michael, Michael Bolton… the list goes on. That’s where I gained all of these experiences. It formed my pathway to where I am today.
Did you always know that you would start your own business?
No not at all, not at the beginning. I was just loving my jobs and learning from some great mentors.
Can you tell us more about the services you offer at Beswick1 Media Management?
Our artist development service is most in demand. This falls under various umbrellas including vocal training, where the artist works with top producers and songwriters within the company to develop their skills.
In addition we help artists get ready for the real world of handling interviews and public relations, knowing who they are and how to bring it across to the public. Our image consultancy department works closely with the artist to form the right look that will go with their personality and music genre.
We also have a stage productions and event planning division. We had the privilege of working on some great productions over the years doing stage management for theatre companies, primarily within the U.S.
We have worked with some of the world’s top jazz artists and vocalists by organising concerts and promo gigs. Beswick 1 Media assists with event planning for whatever the occasion may be.
We also have an entertainment page to bring you the latest news in the music industry, to tell what fashion styles are in and who’s rocking them. Our Biz Media TV outlet brings you the latest music videos and movies of the year.
What are you working on at the moment?
We’re putting together a marketing campaign which involves online commercials, radio adverts, viral marketing via social media websites, and of course word of mouth and strategic meetings via my influential connections.
We have some new artists who we plan to bring over to London for their promo gigs. We‘re also launching our session agency for singers, musicians and dancers designed to help them find work within the entertainment industry.
Can you describe your typical working day?
Our day consists of a brief meeting with our team in the morning going over logistics and plans for the week. I then make various business calls, mostly international, to keep our clients happy and informed. We meet new clients and introduce them to the team they will be working with.
What have been the highlights of running your own business?
I must say the highlights are being in control of your destiny, seeing your vision come to pass, being a leader and helping people to fulfill their dreams.
What is the hardest part of running your own business?
The hardest part would have to be always being on your game! I strive to be on top. It’s a competitive business.
What has been your proudest business moment so far?
My proudest business moment I would say is meeting Stevie Wonder and working with the band in London. I’ve worked with them twice now and every time has been phenomenal.
What, or who, inspires and motivates you?
Who inspires me? Well for me to narrow it down, I would say Oprah Winfrey. She makes me proud to be a Black woman.
And who motivates me? People who told me I could not do it! My enemies have, you might say. They are my footstool to greatness. When people say you can’t make it, keep believing in your dreams, believe in yourself, and believe in God. He will help you through. Without him, I am nothing.
If you could turn back the clock would you do anything differently?
No because my experience in life has made me the person who I am today. Sometimes life takes you through challenges and pain. But if you can learn from the pain and hardship then it’s worth going through and coming out pure gold.
What advice would you give to someone who is considering starting an entertainment business?
Just do it! Make it happen. Don’t be afraid to ask for help. There are a lot of organisations and schemes that can help you to start your own business. Start working on your business plan and get it into motion. If I can do it, so can you.
Fast forward five years, where do you think your business will be in 2017?
We will have become one of the top media companies in Europe and across the globe, known for delivering an excellent service to our clients.
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Sharon Beswick was interviewed by Octavia Goredema, founder of the Twenty Ten Club and Fellow of the Royal Society of Arts.
Do you have a question for Sharon? If so, please feel free to post a comment below: